The art of branding

Yeah, Art! teachers are artists in real life. And one of the classes we teach is branding. So when it came to branding ourselves, we went hard to create a look & feel that would inspire support for our organization.

Concepted by the incredible New York-based artist Rachel Ngun, our logo is designed to appeal to students, parents and potential donors. Its nostalgic palette and playful shape make our logo pops everywhere it goes.

The creative process at work. Take a look behind the curtain at some of Rachel Ngun’s early logo sketches for Yeah, Art! Can you spot which sketch we ended up moving forward with? 👀 🔍

One of the marks of a great logo is its ability to live anywhere. Whether it’s on a tie dye T-shirt, a laptop sticker or a karaoke microphone, our logo let’s people know YART is in the building.